Designing a Data-Driven Narrative Around AI and Human Collaboration in Marketing

- Communicate complex, data-heavy insights clearly
- Create a cohesive visual system that works across deliverables
- Make it engaging for a professional, marketing-focused audience

- Created icons for the central narrative of “Power Partners vs. Emerging Partners” to guide the entire report
- Developed a layout system that balances dense copy and data visualizations
- Designed consistent and reusable treatments for charts, callouts, and key insights
- Developed a consistent color palette to differentiate data and reinforce the visual theme

60+ Page Report
- Structured multi-section document including data charts, key takeaways, quotes, and executive insights
- Balanced and varied layouts to maintain flow
- Cohesive design systems across charts, typography, and visual elements
Infographic
- Translated key findings into a streamlined format
- Prioritized scannability and visual storytelling
- Implemented the visual system to tie it back to the main report

Building the Visual System

Create simple data charts in Illustrator and determine chart styles.

Explore cover options and gather feedback from stakeholders.

Flood the copy into our
report template in InDesign, breaking up content for easier readability.

Develop a color palette based on the client’s existing branding and the report cover image.
Get approval from stakeholders.

Import charts to the report template, adding visual elements to enhance clarity.

Finalize the report after rounds of feedback and package the files for the client.

Note: this is a shortened version of the report for portfolio purposes.

The Impact

Supported a global research study of 371 marketing leaders across enterprise organizations
Enabled consistent storytelling across report, infographic, and campaign assets
Improved clarity and accessibility of complex AI and marketing concepts

Key Takeaways

Complex topics benefit from strong narrative structure and clear visual systems.
Designing for multiple formats requires flexibility and consistency from the start.
Simplifying information is as important as presenting it.