CMO Council Membership Campaign

The CMO Council wanted to refresh how it communicated the value of membership to prospective marketing leaders through a cohesive, modern campaign. The brochure was created to drive membership growth by clearly communicating the value of joining, highlighting key benefits, and showcasing real examples of member experiences and exclusive offerings.

The goal was to showcase the breadth of the organization's resources, including research reports, expert insights, networking opportunities, and educational content, while creating a consistent visual identity that could be used across both print and digital channels.
The campaign needed to communicate the value of a CMO Council membership, including research libraries, executive interviews, webinars, newsletters, community engagement, and networking events, into a clear, engaging brochure.
Because the assets would span multiple platforms, the design system also needed to be flexible enough to scale from a multi-page brochure to social media graphics, website components, and future marketing materials without sacrificing consistency.
I owned this project from end to end, collaborating with content teams and the CMO Council president to ensure a successful campaign. I was responsible for the layout, visual design, and final production of the brochure, infographic, and digital assets.

Campaign System

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Campaign System ⊞

Membership Landing Page

Created landing page assets for the CMO Council website, applying the recognizable visual elements from the brochure.

Survey Campaign

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Survey Campaign ⊞

Survey Assets

Designed a collection of digital assets to promote the CMO Council membership survey across web, email, and LinkedIn. By creating a consistent visual language, the campaign could be easily adapted for multi-platforms while maintaining a cohesive brand experience.