Designing Scalable Content Systems for Global Marketing Campaigns
The project required creating flexible design solutions that could scale across regions, formats, and audiences while maintaining a cohesive visual system.
Role: Designer
Scope: Report design, infographics, regional assets, campaign materials
Sponsors: HCL Unica& the CMO Council
The Challenge
Maintaining consistency across multiple regions and markets
Adapting content for different formats and audiences
Simplifying complex MarTech and transformation topics
Designing a system that could support localization without breaking
The Approach
Developed a program logo to tie together the report and webinar
Created a consistent visual system for data, insights, and storytelling
Prioritized clarity and readability for complex subject matter
Designing the Program Identity
Tested multiple options for the logo, and chose the version that felt clean and communicated the message. Then I tested different color options, and landed on a bright, bold color that helps the logo stand out.
Report Design
Regional pages were added to the report to highlight specific localized information and data points.
Extending to Webinar Experiences
Designed webinar presentation templates aligned with regional report layouts, adapting content into engaging, story-driven formats suited for live delivery, and supported region-specific webinars that showcased local speakers and insights.
285+ live and on-demand views
of regionally focused webinars
Campaign Assets
Created adaptable assets for webinars and regional campaigns, including social assets that highlighted key findings, while supporting multi-channel marketing initiatives.
Key Takeaways
Designing for global audiences requires flexibility and strong systems
Scalable design ensures consistency across regions and formats
Clear structure helps communicate complex transformation topics effectively.
Impact
Generated over 850 new contacts through campaign engagement while supporting marketing efforts across Europe, Latin America, and Africa, enabling consistent messaging across localized content.